What measure can happy hill radio adopt increase market share?
It is Le Shan below a few step that radio can take will increase market share:
Technical innovation and research and development are devoted:
Throw resource to undertake power MOS continuously kind the research and development of chip, promotion product function, dependability and can effect, the demand that with satisfying new energy resources to charge the market such as picket expands ceaselessly, develop for example lower the chip product that it is speed of electrify block, taller switch, better to guide hot managing, enhance product competition ability.
Pay close attention to industry technology trend, like technology of semiconductor of broad forbidden band (change gallium like carborundum, nitrogen) etc, timely introduce new technology to undertake the product upgrades replacement, shift to an earlier date layout is burgeoning technical domain, hold technical commanding elevation.
The product pledges quantity and dependability promote:
Establish strict quality hierarchy of control, ensure chip is below all sorts of complex environments (wait like high temperature, high humidity, tall voltage) stability moves, through optimizing production craft, strengthen raw material to detect, the link such as test of strict finished product, the consistency that improves a product and fine are tasted rate.
Get relevant certificate of quality actively (wait like ISO) , strengthen the confidence that the client measures to producing quality, establish good brand image, the market that improves a product is approbated spend and beautiful praise degree.
Optimize product combination and solution to offer:
Besides power MOS kind chip, charge according to new energy resources the demand of picket market, extend relevant product line, offer one-stop semiconductor device solution, the drive chip that is like form a complete set, control chip, protection chip, those who add a client is agglutinant add with the product value.
Be aimed at different type and dimensions charge picket client, custom-built the chip product that turns case of development spy established rule or practice and function, satisfy the market demand of diversification, enlarge the market to cover range.
Strengthen client collaboration and relation to safeguard:
Charge with new energy resources the whole mechanism of picket makes business, system compositive business build close cooperation to concern, understand client requirement deep, undertake product research and development is mixed jointly optimize, through joint development project, establish the pattern such as strategic partner concern, consolidate market share.
Before offerring high grade carry out, carry out medium, after service, the technology that answers a client in time seeks advice and the problem feedbacks, help client solves the difficult problem in applying actually, raise client satisfaction to spend He Zhongcheng.
Market sale and brand popularize:
Formulate the market sale strategy that has specific aim, attend an industry to exhibit the activity such as forum of meeting, seminar, technology, show the product of the company and technical actual strength, raise a brand famous spend and industry force.
Use the channel below the line on the line to undertake advertisement conduct propaganda and product are popularized, wait for platform through website of professional media, gregarious media, industry, case of the product advantage that transmits a company, application and technical innovation achievement, draw the attention of potential client.
Pay attention to brand construction, shape the brand image of professional, reliable, innovation, promote a brand value and capability of brand excessive price.
Talent education and introduce:
Strengthen in-house qualified personnel to foster, build perfect talent to groom system and professional development passageway, the research and development that fosters a batch of high quality, production, sale and administrative person with ability, the development that is a company offers solid talent to ensure.
Introduce exterior and outstanding talent actively, have the high-end talented person of rich industry experience and professional technology especially, enrich the talent team of the company, bring new technology, concept and administrative experience, the innovation that urges a company develops.
Produce can dilate and supply catenary to optimize:
Increase a current according to market demand, sound program and dilate are produced can, ensure supply in time of the product, satisfy order requirement of the client, avoid to be able to be not worth because of producing and lose market chance.
Optimize supply catenary government, the cooperation that builds long-term stability with supplier of crucial raw material concerns, ensure the stability of raw material is supplied with quality, reduce at the same time purchase cost; Raise manufacturing efficiency and content to flow deserve to send efficiency, shorten product delivery is periodic.
The strategy buys with collaboration:
The consideration is passed and buy the company that has complementary technology, product or market medium of communication, get share of new technology, market and client resource quickly, implementation develops in coordination, enhance a company to charge in new energy resources the integrated competition ability of picket chip market.
Begin with orgnaization of college, scientific research produce learn to grind collaboration, undertake research of forward position technology and talent are fostered jointly, force of exterior scientific research quickens have the aid of the technical innovation of the company and product development process.