TI Starts another Funding Plan

After funding its workers’ excellent children (providing funds to excellent students who are sons or daughters of active, retired or deceased TI employees), TI (Texas Instrument) announced cooperation with Family Giving Tree to host “STEM in the Schoolyard” for Downtown College Prep (DCP) students.

The activity will offer each student, the first in their family to go to college, a supply-filled backpack from Family Giving Tree and TI-30XS MultiView™ scientific calculators donated by TI, before they come to the new school year.

“We all agree that education plays a significant role in breaking the cycle of poverty in our communities,” said Dave Heacock, Senior Vice President and Manager of TI Silicon Valley Analog. “We are committed to STEM education and helping ensure that under-represented students have the resources and support to succeed in STEM subjects.” TI is also providing the DCP math department with TI-Nspire Teacher Software, class sets of the TI-Nspire™ CX Technology and professional development for the teachers to effectively integrate the technology into the Mathematical Practices of the Common Core State Standards.

From another perspective, the activity undoubtedly benefits TI’s reputation and the future recruitment. Reputation, we can understand; then why is future recruitment? According to a survey from more than forty thousand Chinese university students about their vocation, 33% wanted to go to foreign company; and more and more excellent students began to pay attention to enterprise culture and reputation, especially soft environment (including system, ideas, policies and culture).

So the funding plan is a good method to promote a company and benefits healthy image, and attracting excellent workers. In addition, for those supported students, they show larger possibility to working at TI. The funding plan at the top of this article is to retain workers; then this strategy focusing on attracting workers.