The Analysis to China’s Intelligent Terminal Master Chip Market

21st century is a intelligent era; a variety of innovative technologies is in-deep changing and affecting traditional living ways. Smartphone, tablets and other electronic equipment have become an inevitable part, resulting in the gradual rise of smart terminal worldwide.

In 2011, the market size for global intelligent terminal master chip reached $9.251 billion, maintaining rapid growth in the weak economic environment, and seeing an on-year growth of 16.8%. In the coming years, the driving force for intelligent terminal processor chip still come from smartphone and tablets, and its market size is expected to amount to $15.73 billion.
China, as the largest producer of consumer electronics, is also the largest consumer of chip in the world. For recent years, the rapid development of China’s HD video player, tablet, smartphone and other smart terminal industries promotes Chinese chip market with corresponding sales in 2011 coming to 36.97 billion yuan. During 2007 to 2011, the CAGR of sales volume and sales were 59.6% and 26.5%, respectively.

Competition landscape of China’s intelligent terminal master chip
From sales perspective, the top ten are all international manufacturers, including Qualcomm, Samsung, Broadcom, TI, Marvell, nVidia. Due to the absolute leading in the field of smartphone processor, and the high proportion in smartphone, Qualcomm accounts the largest market shares; Samsung, with rich product in smartphone, player, digital TV processor, ranks second; the number three is Taiwanese-based Mstar, which presents over 30% shares in digital TV chip segment; in addition, it also begins to ship smartphone processor, a strong momentum; old analog company-TI ranks fourth; followed by Marvell.

On the segment side, intelligent terminal master chip in China mainly include HD player master chip, tablet PC main control chip, smartphone master chip as well as smart TV.