How LED Industry Survive From Developing Bottleneck
Only with strong technical advantages can the LED industry to have a real breakthrough of development bottleneck in the marketplace. There are several tips for the LED manufacturers: Keen grasp to the pulse of the market, launch energy-saving LED display products according to the rule of market development, and in the condition of capital permission, focus on the development of new products, patent applications and to establish and perfect the quality system, seize all market opportunities, adjust the company’s market and product positioning, highlight its advantages, and gradually become the most joint market led display manufacturers.
Taking the advantages of high arrival rate and low cost, outdoor media has become the most rapid growth in recent years in advertising media. According to the leading market research institutions data show that in 2010, in the condition of newspaper media appear 2% negative growth, the growth rate of outdoor media came to as high as 85%, which has dominated 10% of market share, and it also will keep growing strong momentum.
Along with the social science and technology progress and the development of outdoor advertising, the requirements of the people to outdoor media is also higher and higher, the traditional street nameplates, light box, single pillar, neon lights etc. single outdoor media can not meet the needs of audience. Outdoor advertising market competition will be the competition of brand value, customer management and professional quality, so the LED began to surface. The large LED screen is the perfect combination of the technology and media, which can give full play to this concept. The LED will become the future development of outdoor media trend.
According to experts, in the next few years global all kinds of the LED screen demand will reach billions of dollars each year, and it will increase year by year. While in China, according to the statistics, in 2010 China LED chip industry output value reached 150 billion Yuan, a year-on-year increase of 100%, especially in sports, outdoor advertising, transportation and many other fields of market will have further increase. Experts predict that the Chinese market LED full color demand growth will be as high as 50% above.
The international famous LED display manufacturers are Belgium Barco, and American Daktronics and Lighthouse, while Chinese LED display technology level relatively is advanced, the main products and key technology can keep consistent to international advanced level of the industry, but craft level is relatively backward, in product standardization, the overall system design, reliability, manufacturing process, testing techniques have obvious difference with the advanced international level.