China Multimedia Tablet Device Market Features
The rapid development of mobile Internet market and consumer electronic products market, the consumption level, consumption habits change of consumer group especially the younger groups, and rapid growth of new pathways channel, all these provide a broad platform for the rapid development of multimedia tablet device. In 2011 China multimedia tablet device market will present the following features:
In the first quarter of 2011, China’s multimedia tablet device total market shipment reached 855000 units, only 5.3% growth compared with the fourth quarter of 2010, lower than expected. The main reason is that the parts are out of stock, and consumer confidence is still influenced by macroeconomic especially CPI factors. With the second quarter iPad2 supply enough as well as a number of new products of other core manufacturers enter this market, China is expected to remain more than 40% of the high growth in multimedia tablet device market.
From the sales situation in first quarter of 2011, Apple is absolutely the main manufacturer, occupied nearly 60% market share. Samsung currently ranked second, but its market share is only about 3%. Other top 10 manufacturers strength are very close to each other, the small brand and the cheap copy market share occupied about 22% share. IDC predicts that as many core manufacturers to join, multimedia tablet device market will face new shuffle.
From the view of software and hardware configuration, the majority of equipments applied the ARM processor, the 9.7 inch and 7 inches screen are the mainstream display size in this market. 16 GB / 2 GB and 32 GB storage capacity, products carrying the WiFi occupied most of the market capacity. And Apple’s operating system Ios with Android system are neck and neck.
Seeing from the industry distribution, currently the market product most concentrated on household platform, but many core manufacturers have begun to vigorously promote multimedia tablet equipment in commercial fields application, such as education, financial services, food and beverage service, retail logistics, the government public security, industry, it is believed that the industry applications will be one of the important factors to promote the market growth. From the perspective of channel, currently retail industry occupies about three-quarters of market share, and large electronic commercial platform similar to Taobao, Paipai in the market, gained many attention in shipment.