Chernek Consulting Announces Subprime Workshop

Atlanta, GA (PRWEB) March 02, 2015

Chernek Consulting will conduct a 1-1/2 day workshop, Auto Dealer Subprime Sales Success, April 7 – 8 at the Marriott Hotel Perimeter Center in Atlanta, Georgia. According to Rebecca Chernek, president of Chernek Consulting, The Corporation for Enterprise Development reported in January that the majority, or 56 percent, of consumers have subprime credit scores. This workshop is designed to help dealers navigate the growing subprime market to boost profits, build customer loyalty and limit their liability.

Jason Barrie, senior director, market performance Dealertrack Technologies, will deliver a unique perspective on how the subprime market has helped to fuel the auto industrys recent success. He will deliver trends seen in both used car and subprime financing, share insights into how the in-store to online financing process has begun to transform the way consumers conduct their vehicle purchase, and also review whats in store for 2015.

Arzu Algan, CFO & dean of education, Automotive Dealership Institute (ADI), will present five principles for success in How to Establish a Successful Special Finance Department. Brandon Hardison, president, Champion Strategies, Inc., will discuss how maintaining a certified used car inventory helps obtain bank approval in Used Car Certification Requirements and the Subprime Market.

In Meeting Subprime Customers at the Door, Rebecca Chernek will provide techniques to guide dealership personnel in working with subprime customers from landing them on the right car the first time out using credit interview techniques, to identifying and responding to credit flags and ensuring consistently seamless TOs. The process is designed to not only put customers at ease and limit errors, said Chernek, but also reduce the time the customer is in the dealership. Shell also discuss ways to develop better subprime bank relationships.

In How to Read an Automotive Consumers Credit Report, Jenn Reid, senior director of product marketing, auto Equifax, will explain what you can learn about customers from their consumer report. Shell discuss how to interpret the information in the file and why its important to move past the score to understand what the customer has to offer.

Rodney ORourke, director of agent development on the east coast for LoJack, will discuss the history of LoJack, how to maximize lender advances through valuable product offerings, identity theft policy and procedures, and industry trends.

Kyle Walker, content product manager for Compl