How does happy hill radio solve culture and Semantic Differential problem when extending overseas market?

Happy hill radio is in when extending overseas market, can solve culture and Semantic Differential problem through the following means:

Culture grooms

Offer for employee cross culture in the round to groom course, the culture characteristic that includes target market, viewpoint of value, business affairs is formal, gregarious the content of the respect such as the standard.

Invite an expert to undertake a lecture, share the experience that begins professional work in different culture environment and case analysis.

This locality group is built

Invite applications for a job is familiar with this locality employee of local culture and market, establish the sale that this locality turns, sale and customer service group.

In letting this locality employee participate in product research and development and market strategy to make, offer the proposal that is based on local culture perspective.

Promotion of the gift of tongues

Encourage the language of market of staff study target, offer a language to groom course and study resource.

Invite applications for a job has the talented person of multilingual ability, have a good command of especially the employee of local language and English.

Market survey

Habit of the culture background that studies target market deep, consumption, aesthetic preference, so that be in products plan, pack, the respect such as advertisement conduct propaganda undertakes specific aim is adjusted.

Cooperate with market survey orgnaization of place, get accurate have an insight into with detailed culture.

Establish partner relationship

Build cooperation with local enterprise, agency or agent, their culture understands have the aid of and market experience extends business.

Establish connection with the organization such as local guild, chamber of commerce, get newest trade news and culture communication chance.

Suit and shirt-sleeve

Local culture element is blended in in product and service, spend with increasing the affinity of the product and market to accept.

The working rhythm that respect and gets used to target market, decision-making means knows a style with channel.

Be communicated continuously and feedback

Establish in-house communication mechanism, let abroad group can share the problem that encounters in culture and language respect and solution in time.

Collect the feedback of client and partner, the place that knows the inadequacy in culture and language communication respect tries to improve.

Culture communicates an activity

Organize culture communication activity, the understand one another between employee of stimulative this locality and abroad employee and culture are shirt-sleeve.

Encourage employee to participate in culture activity of place, promotional the experience to local culture and understanding.