Smartphone and Smart TV Master Chip Market
Smartphoen has become the major driving force of IC market during economic malaise. As the world’s largest smartphone producer, driven by cellphone shipments, Chinese smartphone processors market also gets rapid growth. In 2011, the market size for Chinese smartphone processor has amounted to 21.21 billion yuan; during 2007 to 2011, the annual growth rate was 32.3%. As for the next five years, low and mid-end smartphone is the mainstream, which will boost the stable and rapid increase of low to mid-end master chip. It is projected by 2006, Chinese processor chip for smartphone will come to 37.34 billion yuan with annual growth rate in 2012 to 2016 at 9.1%.
Across the globe, the shipment of smartphone is huge, largely exceeding HD player, tablet PC, smartphone and other intelligent terminals. Fueled by the advantage of smartphone master chip, international IC designers occupy important position in the entire intelligent terminal chip market. From rival landscape, Qualcomm’s chip is available to nearly all mainstream handsets, covering high-, mid- and low-end products, representing higher shares; Samsung, with the help of vertical integration, ranks second; TI is mainly supported by Nokia and Motorola; Marvell, Broadcom, nVidia also take up some shares.
Master chip market for smart TV
Intelligence is the development trend of TV; Samsung, LG and some manufacturers in Chinese mainland all have involved in the field of smart TV. The intelligence of traditional digital TV addresses “Smart TV integrated machine” and combination with IPTV networks set-top box, significantly promoting master chip market.
China is the largest TV producer and consumption country around the world, smart TV creates huge market space for Chinese smart TV master chip market. In 2011, China-based smart TV integrated machine saw market size of 2.042 billion yuan in master chip; IPTV, 380 million yuan, totaling 2.042 billion yuan. The figure is expected to up to 11.752 billion in 2016.
On the manufacturer side, Taiwanese-based Mstar in 2011 ranked the number one in Chinese smart TV processor supply with 30% market shares; its main customers included Toshiba, Konka, Samsung, LG and other enterprises. Trident, pushed by the good performance of Samsung and Sony in LCD TV market, represented the second largest shares. Samsung’s smart TV chip was mainly for itself. As the largest panel TV provider, its shipment growth in terminal benefits a leading position for chip shares, and Samsung ranked third; MTK, with customers of TCL, Skyworth, Hisense and other manufacturers, was the number four. Intel, the suppliers earliest posting smart TV chip solutions, had cooperation with Sony, but exited TV chip market now. But Sony still ship Intel-solution smart TV, Intel ranked the fourth in smart TV chip segment.