LTE Product to be Available to Different-level Consumers

Some people believe LTE products are too high-end, not suitable to Chinese market. Higher than 3G product though LTE terminal is, its overall cost will decline with the accelerated technology development, Zhang Daijun said, “At present, the LTE terminal in the market is high-end handset, but we hold LTE will play an important role in all segments. Based on the American Verizon and AT&T operator, 100% of the new released terminal is LTE terminal. In addition, due to good LTE user experience and strong user demand, this terminal shows explosive growth, and will continues its prosperity. This is a trend.”

With the introduction of Snapdragon 400 MSM8x30, it is difficult to distinguish high end and low end, sources in Qualcomm pointed out. Because this processor supports TD-SCDMA/WCDMA/CDMA/TD-LTE/LTE FDD; the cost of the processor-based terminal is at about 1000 yuan.

In addition, Liu Jitang also noted, LTE can not equal to high-end products. In the current development stage, since considering the chip cost of 28nm below technology, LTE will see adoption in high-end intelligent terminal for a while. The overall development stage is the decider. LTE mainly focuses on rate in providing terminal consumers with convenience; its high rate can bring consumers better experience. In fact, according with different needs in the market, LTE era can offer various-level consumers more choice whether in products or carriers’ service, so product will feature more diverse and ladder functions comparing with 3G era.