“Large”—the Key of Consumer Electronic Market

In various consumer electronics markets, larger screen and larger capacity are current development trend. In order to get a more realistic taste, TV screen becomes increasingly larger, flat-panel TV screen size developing into 46/47 inches, 50 inches, and 55 inches from the mainstream of the earlier 32-inch, 40/42 inch, which shows the inevitable direction of large-size TV development. This year, many manufacturers launched super-large panel TVs at a size of over 620 inch, even at 80 inch; moreover, the rising of ultra-high-definition televisions promotes television size surging. As the first screen of home entertainment, large size is popular by home users.

As for the most popular field–smartphone, screen is growing large. The success of Galaxy Note leads to Samsung expanding the smartphone screen size to over 5 inch, even further enlarging the latest Galaxy Note2 launched this year to 5.3 inch. Under this pressure of large screen, Apple expands the latest introduced iPhone5’s screen to 4 inch. From the overall situation, smartphone screen is marching into large-size direction.

Mainstream products in the aera of white refrigerator also are experiencing the expansion of internal volume. Three-door refrigerator door refrigerator is accounting for mounting market shares. The improvement of living environment, the change of lifestyle increase market demand for refrigerator with large capacity.

In parallel, change of growingly large capacity also happens on one of white household appliance—washing machine. The accelerated pace of urban life changes habits of consumers using washing machine. The capacity of mainstream washing machines from 5kg develops into 6kg, even 7kg.
“Large” is becoming the key of consumer electronics.